Assessing the Market for a New Tablet Computer

Join management consultants from Bain & Company as they attempt to determine total market demand for a technology company that has developed what they believe is a breakthrough new product. To properly prepare for the product’s launch, the client needs to determine how many of the product they can expect to sell and in what timeframe. Help the consultants use constraints and assumptions, an innovation adoption curve (ie – who buys products and when), and relevant statistics to predict the market demand.

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